Retail «梦中茶 DreamChá»

梦中茶 DreamChá is produced by well-known tea producers in China. DreamChá’s new brand identity celebrates China’s time-honered tradition of tea-drinking as a fashionable pastime. The snap-worthy interior design and eye-catching tea packaging are designed to attract a younger audience. The result, from the brand identity to the interior design, is consistently delightful brand identity. 

The design of the logo turns the Chinese characters into one symbol. The whole design seems to be floating in a cup of tea, an interpretation of the dreamlike feeling. The elements of tea leafs are widely used in the colourful product packaging. 

The store is combining retail space and café area. A sample bar where customers can watch and interact with the baristas, is adding to the customer experience. Multiple ambience seating were created, so customers can choose if they want to have a quick drink at the bar, have a conversation at the individual tables, or lounge at the sofa.